More Colleges Join Universal College Application – Seeking Easy to Use, Accessible Application Alternative

May 7, 2014

Brandeis University, University of Chicago, Colgate University, The College of Mount Saint Vincent, University of Rochester and Wilson College are pleased to announce they will be joining the Universal College Application (UCA) for the 2014-2015 application year.

These new members, along with the 12 additional institutions that came onboard with the UCA late in the 2013-2014 application cycle, represent a growing corps of colleges seeking a reliable college application service focused on ease-of-use, accessibility, and customer service.

"Brandeis has a historical commitment to access, and we are very concerned that the practices of the Common Application are poorly aligned with that outlook" said Andrew Flagel, Senior Vice President for Students and Enrollment at Brandeis University. "We are very pleased to add the option of applying to Brandeis through the UCA to ensure that we have diverse and robust options for students to apply."

With the ever-increasing number of online admissions application users, whether they are students or recommenders, colleges and universities need an intuitive system that makes the application process easier for both users and colleges.

"Running a large and careful reading operation, all I want to know is that the mechanics can 'disappear' behind a smooth, coherent process so that everyone--students and readers alike--can focus on the actual fit," said Jonathan Burdick, Vice Provost and Dean of College Admissions at University of Rochester. "Knowing applicants will have the option to use the Universal College Application next year is already helping me sleep better!"

New members University of Chicago and Wilson College also highlighted the importance of ease-of-use. "UChicago joined the Universal College Application because we wanted to provide a user-friendly application that reduces the stress surrounding the application process," said Jim Nondorf Vice President and Dean of Admissions at The University of Chicago. "Joining the Universal College Application demonstrates UChicago’s commitment to simplify and streamline applying to the University. We have been very happy with how easy it has been to work with the Universal College Application team."

Mary Ann Naso, Vice President for Enrollment at Wilson College, agrees. "The Universal College Application form itself and the processes that students use to complete the application process are not complicated and are very user-friendly. Those features stood out in our decision to make the Universal College Application available to students interested in Wilson College. We are extremely pleased to be a new member!"

"I am very excited so many institutions have chosen to join the UCA," said Christopher F. Warner, who manages business development and client outreach at ApplicationsOnline, the company that provides the UCA. "With recent events, it is clear that colleges need an application service focused on meeting their needs, with respect to both technology and customer service. The UCA was created to promote college access through its inclusive membership requirements and easy-to-use software. The admissions process is stressful enough, and neither students nor colleges need their application service to add to that stress. We are pleased so many institutions are joining us in our mission."

For more information on the UCA, visit or contact the UCA team at

The Universal College Application ( is an online admissions application system for prospective first year and transfer college students, which first launched in 2007, with a focus on providing great technology with excellent customer service. ApplicationsOnline, the team behind the UCA, was the original technology provider for the Common Application Online™, and has processed millions of applications for hundreds of educational institutions since the mid-nineties.